By: M4G Bureau
Last updated : February 04, 2020 6:01 pm
Over 500 plus women and college students came together in the city to celebrate Kolam Kondattam to form 500 dotted and unique kolams
The activity is an extension of ‘Celebrating Tamizh Way of Life’ campaign. Tata Tea Chakra Gold is the first entrant under this respective title.
With Asia Book of Records for the greatest number of unique Kolam, TATA TEA Chakra Gold brand celebrated the Kolam festival on a large scale with people of Tamil Nadu. The uniqueness of the design was that each block was different and there was no repetition, which makes it a platform to display the rich culture and art of Tamilians. The design created for the Asia Book of Records included 10 winning entries of TATA TEA Chakra Gold En Vazhi Tamizh Vazhi Kolam contest.
Speaking about the record setting event, Puneet Das, Vice President – Marketing - India, Tata Global Beverages, said, “Tata Tea Chakra Gold is a popular tea brand of Tamil Nadu, and is a blend specially crafted for Tamilians. Its new campaign is all about evoking regional pride of Tamil Nadu. Kolam is a ceremonial Tamizh art, and is a symbol of divinity and pride for many Tamilians. We wanted to highlight this blend of creativity and Tamizh ritual showcased through the initiative to enter Asia Book of Records for Most Number of Unique Kolams in a single location in Coimbatore. With this Asia Book of Records activity, the brand attempted to highlight the richness of state’s art and culture, take this art form on a larger platform and together, celebrate the Tamil way of Life”.