Starcom India wins Lenskart media duties

Starcom’s ROI centric planning approach through its state-of-the-art TARDIIS was seemingly the clincher

Starcom India has won the media rights of Lenskart, a brand that is revolutionising the eyewear business in India, with a rapidly growing business that reaches out to over 1,00,000 customers a month via a unique combination of a strong online business as well as a first of its kind ‘home check-up service. Lenskart has grown more than 200% in the last 2 years and the company is among the top 3 optical businesses in India today. From servicing 30 customers per day to more than 3000 today, the firm has come a long way.

Mallikarjun Das, Group CEO, Starcom India said, “It’s a privilege to be associated with Lenskart, a reputed brand in optics. The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven understanding. An important factor that determined our win has been our ROI centric planning approach through state-of-the-art TARDIIS which clearly gives us an edge over competitors. Increasingly, optimisation and automation is the way to go. We look forward to unlocking greater consumer connections for Lenskart and coming up with increasingly creative solutions.”

As per industry estimates, India’s retail market is expected to grow at a CAGR of 10% to $1.6 trillion by 2026 from $641 billion in 2016. India’s e-commerce market is expected to reach $220 billion in terms of gross merchandise value (GMV) and 530 million shoppers by 2025.