Shilpa Shetty to endorse BL Agro’s ‘Nourish’

With aggressive promotion plans for the current year, BL Agro Industries has signed the popular Bollywood actor and fitness icon as the face of the brand for all its promotions.

Fast growing edible oils and food products company, BL Agro Industries Limited, has announced Bollywood actor and fitness icon Shilpa Shetty as the face for its brand ‘Nourish’ with its extensive range of flours, pulses and dry fruits.

Shilpa Shetty personifies fitness and health and is seen as a natural fit for brand ‘Nourish’, which also promotes nutrition and good health and aims to endorse the idea of eating good and staying healthy.

Shilpa would be seen in all the communication promoting Nourish’s range of flours, pulses and dry fruits.

Speaking about this strategic partnership, Ghanshyam Khandelwal, Chairman & Managing Director, BL Agro said, “Nourish has been accepted very well by the consumers across the states of North India. The company has now begun the journey to expand the markets and take Nourish to newer regions across the country. Hence, to promote such a nutritious and healthy food brand, we have been scouting for a personality who can represent the brand attributes in the most effective manner. And who better choice can be, than Ms. Shilpa Shetty.”

Commenting on the brand endorsement, Richa Khandelwal, Director, Leads Brand Connect, the advertising agency of Nourish said, “The brand positioning targeted by ‘Nourish’ has many characteristics common with Shilpa. While Shilpa is seen as an ambitious and determined personality, Nourish is determined to provide nutrition to the fast moving Nation. Similarly, Shilpa is a fitness Icon and is among the top health and fitness influencers in India, while Nourish is also a brand with the promise of nutrition, health and fitness”.