By: M4G Bureau
Last updated : April 13, 2020 1:40 pm
Vishal Shah joins as Managing Partner, MediaCom West; Rachana Monteiro has been elevated
Vishal Shah joins as Managing Partner, MediaCom West. In this role, Vishal will be leading MediaCom’s West clients excluding P&G.
Rachana Monteiro has been elevated to lead one of MediaCom’s key portfolios – Agency Lead on the P&G business.
Rachana Monteiro has been associated with MediaCom since 2013, previously as Senior Business Director, a key driver behind the success of team P&G. With over 18 years of experience in media management, Rachana has a deep operating understanding of the telecom, banking, travel categories, apart from FMCG. She has been associated with leading agencies like Carat, Maxus, Lodestar, Starcom and key brands like Philips, Disney, Tata Telecom, Vodafone, Heinz, BlackBerry, Axis Bank, etc. in the past.
Speaking on his appointment, Vishal Shah, says, “MediaCom is known for its people-centric culture. I am looking forward to work with the immensely talented team at MediaCom. My immediate tasks would be drive growth for MediaCom West along with adding more value to the existing clients.”
On her new role, Rachana Monteiro, says, “It’s a pleasure and privilege to be leading a prestigious portfolio like P&G. My stint at MediaCom has been very rewarding and I hope with the support of my fantastic team and client, we can take P&G to the next level of growth.”