By: M4G Bureau
Last updated : January 17, 2023 11:34 am
Sanjay will be sharing his perspectives on ‘Placing OOH in brand plans for southern markets’
Sanjay has over three decades of experience in space and time selling for the media industry and for the last few years has been into media planning, buying, and implementation of traditional and non-traditional media plans. He is managing a profit centre (advertising) that entails setting up and running the entire division, developing teams, budgeting revenue targets and ensuring adherence to the same, PR & communication strategy.
Sanjay has experience in designing and implementing marketing plans to accelerate sales and business growth. This includes negotiating with Newspapers, Radio, Outdoor and Digital including social media. He engages with various ad agencies, clients and media platforms including Google and LinkedIn.