Rajiv Rao moves out of Ogilvy India

Rajiv plans to pursue his passion for film making; he will continue in his current role till Sonal takes over and a smooth transition is complete

Rajiv Rao, the brain behind the iconic Vodafone Zoozoo concept, moves out of Ogilvy. The decision was to taken by him to pursue film making. Rajiv had join Ogilvy in 1999 with his partner V. Mahesh. And shortly thereafter, they started blazing new trails. Meanwhile, Rajiv will continue as Ogilvy India’s National Creative Leader till Sonal takes over and a smooth transition is complete.

Along with Mahesh, he led Ogilvy Bangalore from 2003 to 2006 and gave the office a renewed energy. In 2009 Rajiv and Abhijit Avasthi took on the role of National Creative Directors and raised the bar for creativity at Ogilvy India. And since 2015, Rajiv has played the role alone and compensated for his partner.

“Loved and admired by one and all in the industry, nationally and internationally, Rajiv is one of the finest creative people and the gentlest giant I have met in my life", says Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia.

“Thank you Rajiv. You are a true son of Ogilvy India. Keep the flag flying", sums up Piyush.