By: Bhawana Anand
Last updated : August 08, 2018 5:52 pm
The mall management got fabrication company Brandspan to redo the mall façade where 4 different backlit boxes of 11/11 ft size were replaced by a giant backlit 30/30 ft single site to lure more advertisers
The mall management got fabrication company Brandspan to redo the mall facade where 4 different backlit boxes of 11/11 ft size were replaced by a giant backlit 30/30 ft single site to lure more advertisers.
“We want this new façade to come across as a fresh advertising avenue to the brands,” added Surjit. The modified facade has been made with aluminum composite panel frames with new mounting support. To make the mounting process easy and to hide the iron rods, ladders are fitted on the inside of the media.
The mall media, comprises both static and digital displays, and are attracting various conventional and new-age brands such as automobile brands, OTT channels, etc.