By: M4G Bureau
Last updated : February 11, 2020 9:47 am
He will be in-charge of enhancing capabilities on Measurement, Research, Advanced Analytics and Digital analytics, Data strategy
Externally, the Data Science Practice provides data strategy and advanced analytics solutions in the area of market mix models, digital analytics and attribution analytics. It works extensively with Groupe clients not only in India but through its Centre of excellence also provides services to marketers across the world. With more than 100 experts, it leverages Publicis Groupe’s expertise in marketing, media, digital, data and technology to craft solutions that enable marketers with smart business decisions and predictive models that maximise returns on investment.
Says Anupriya Acharya, CEO Publicis Groupe South Asia “Data is what fuels our marketing transformation solutions across creative, media and tech. In the last six years we have made significant progress in our Data Science Practice and today it competes with the best specialist shops. While it started as a centre of excellence providing advanced analytics solutions to our global clients, in the last 3-4 years we have seen increased appetite and hence huge uptake even in the local market. As margins of companies come under pressure the focus on ROI of marketing is only increasing. With 2000+ experts across digital and tech in the Groupe, our Data Science Practice has unmatched ability on multiple domain solutions.