PrettySecrets plans campaign in Delhi NCR, shelves outdoor presence in Bengaluru

The campaign will take forward the #RedefineBasics proposition

PrettySecrets, a young lingerie brand, has planned its first campaign in Delhi NCR. The brand had initially planned a 3-city campaign covering Delhi, Mumbai and Bengaluru, says Kunal Asar, VP – Retail, PrettySecrets. However, in the wake of the ban on outdoor advertising in Bengaluru, the plan had to be altered.

As per plan, the campaign is expected to be visible in the high footfall markets of the capital, and will take forward the #RedefineBasics proposition.