By: M4G Bureau
Last updated : May 05, 2021 9:51 am
Distinguished leaders from Telecom, E-Com, Consumer Goods, IT & Consumer Research are part of the Advisory Board and will advise PredictiVu on market growth.
PredictiVu, a first of its kind analytics firm and one stop solution for CMOs and marketers, has announced the formation of its Advisory Board, comprising distinguished industry leaders from Telecom, e-commerce, Consumer Goods, IT and Consumer Research. Lloyd Mathias, Idi Srinivas Murthy, Jessie Paul and Rajesh Kurup are on the advisory board and will provide guidance and direction to the founding team at PredictiVu to enable growth and build advanced marketing intelligence solutions that empower CMOs
PredictiVu specializes in correlating marketing campaign performance with proprietary retail purchase data, digital trends, customer preferences, media spend at immense granular level to deliver near real-time business intelligence insights 10 times faster than traditional methods.
Lloyd Mathias, Angel Investor & Business Strategist and SAB member, PredictiVu said, “PredictiVu has extreme potential to lead the next level data interpretation need that would require faster, flexible, reliable, consolidated, and comprehensive business intelligence approach. Being a part of the advisory board to strategize their business prospects, guiding them to address the key market gaps and solving enterprise consumer challenges, will be certainly very exciting.”
Idi Srinivas Murthy, Independent Consultant and SAB member, PredictiVu said, "PredictiVu is poised to lead the data-based business intelligence market, because it empowers marketing program decisions in almost real-time through its AI / ML modules and multi-dimensional mapping. It’s exciting to deliver strategic advice to this unique platform! Through my marketing career, I’ve seen that it is not the biggest spend that win – but the most savvy adopters of new technologies, ideas and insights. We hope our vision will be beneficial for the growth of the company.”
Joining the PredictiVu Strategic Advisory Board (SAB) are:
Jessie Paul: An entrepreneur, investor, board member, and marketing leader with 26 years of expertise across strategy and modern marketing; she has helped grow organizations from startup stage to global scale. She advises companies on their digital evolution so they can reach customers in the new tech-enabled ecosystem while guiding them on how to maximize profitability with their go-to-market and positioning. She is the CEO and founder of Paul Writer a marketing consulting firm that helps global and Indian clients with
Idi Srinivas Murthy: A senior-level corporate executive with expertise in marketing, growth strategies & integrated implementation; especially in consumer product, consumer-digital, health & tech-based sectors. Currently, he is an Expert Advisor to McKinsey & Co. and manages independent consulting projects. He is an active angel investor, and member of the Board of Directors of RenewBuy (D2C), India’s 2nd largest digital insur-tech player. His writings on consumer & category trends, entrepreneurship, and brand management have often been featured in reputed publications. In twelve years with the Coca-Cola
Rajesh Kurup: A veteran with 25 years of experience and one of the pioneer consumer researchers in the IT/Tech space in India. In his previous stint he has worked with Kantar Milward Brown, TCS as an Associate Vice President and IMRB International as Group Business Director. His expertise lies in Customer Satisfaction Studies for clients in the Banking and Automotive sector, statistical modelling, advanced market research methods such as multivariate analysis for decision making, Conjoint; Conceptualization of consumer behaviour models, excellent formal training and exposure to qualitative research.