By: Bhawana Anand
Last updated : December 05, 2017 6:53 pm
Dhiraj Kapoor, Head – BTL, Intex Technology India, while addressing the Delhi NCR Talks OOH Conference in Gurugram on November 17 on ‘What factors will drive brands to plan big for northern OOH markets’ said the i-3 approach will likely engage more brands in the OOH space
While defined ROI is indeed the need of the hour for brands, Dhiraj underlined the need for I-3 -- Innovation, Iconic and Interesting concepts in the OOH space that will attract brand marketers. These should be reinforced with call to action campaigns.
He laid emphasis on the need for government authorities, outdoor associations and media owners to collectively root out unauthorised media.