By: Mohit Manghani
Last updated : July 29, 2019 3:51 pm
OOH is a permanent fixture and remains in consumers mind for a longer run says Muralidharan, Regional Manager (Marketing) of LIC's Western Zone
Speaking on the prominence of OOH platform and its diverse advantages, Muralidharan added that OOH is a major advertising platform for LIC brand. From Metro station branding to rural wall paintings, LIC has been employing OOH strategies for the longest time. He also added that LIC was the first player to do train wraps in Delhi & Chennai.
Muralidharan explained that the OOH medium is expanding beyond the metro cities which makes the task for OOH professionals’ way more critical as they need to constantly engage customers with more effective and unique ideas.
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