By: M4G Bureau
Last updated : April 30, 2018 4:12 pm
The first campaign is expected to be out during Diwali season this year
Vivek Prabhakar, CEO and Co-Founder of Chumbak spoke of the win: With the strong growth we have seen across our retail and online channels and our fast-growing portfolios across Fashion and Home, we realised the need to work with a strong creative partner to help harness the Chumbak story. In Ogilvy we found the perfect partner to realise our ambitions both as a brand and a business.
Madhukar Sabnavis, Vice Chairman and Director- Client Relations, Ogilvy and Mather, India: Chumbak is an amazing brand that has built a substantial cult following over the last few years. We are happy to partner them in the next stage of their brand building journey. What's exciting is how to maintain the balance between consumer needs and designer dreams and intuition as Chumbak expands its footprint in the country.
The campaign is expected to break during the Diwali season this year.