Noida Authority invites EoI to build fresh ad revenue growth strategy

Noida Authority aims to increase revenues from ad contracts to Rs 100 crore per annual from the current level of Rs 9 crore

The Noida Authority has invited expression of interest from advertising agencies to develop a strategy to increase the authority’s advertising revenues. The authority is reportedly planning to generate Rs 100 crore revenues a year from contracting advertising rights as against the current annual accruals of Rs 9 crore.

The strategy will need to be based on a detailed assessment of the current ad revenues status including inventory assessment, best practices study, and demand-supply of media considering the guidelines issues by the Supreme Court. The agency shall also be required to implement the strategy and optimize the authority’s advertising revenues. The strategy should provide for a mix of media formats.

Additionally, once the agency is selected; it will be called upon to study the advertisement policies of other cities and come up with an advertisement policy for Noida. Noida Authority implemented its Outdoor Advertising Policy in 2015.

The last date to submit the EoI is August 28, 2017 and those submitting the EoIs will be invited to make their respective presentations on September 11, 2017.

To access the EoI document, click on:

https://www.noidaauthorityonline.com/EOI_08_AUG_2017_REVENUE.pdf