By: Bhawana Anand
Last updated : May 22, 2019 12:03 pm
Nidhi Choudhari, Deputy Commissioner - Special, BMC shares her standpoint on the removal of rooftop hoardings in Mumbai
Pointing out that rooftop media is not permitted in the existing ad policy too, Nidhi said that the format is still there only because some of the media owners had obtained a stay from the court on removal of those sites. But that by itself does not mean that rooftop hoardings will be permitted once the new ad policy comes into effect in the city.
Nidhi also said that license for rooftop hoardings are not being renewed by BMC in keeping with the provisions of the draft ad policy that is now pending approval of the BMC Commissioner Praveen Pardeshi. “The policy has been submitted to the commissioner and whenever he calls for the meeting, we will present the policy to the entire team and it will be released once he approves it,” said Nidhi without stating by when the policy would come into effect.