By: Bhawana Anand
Last updated : January 11, 2018 10:37 am
The first draft of the policy is expected to be out by end-January; MHOA is also advocating the introduction of digital formats in the city, at least in select areas to begin with
Sharing his expectations from the policy, Khalid, President of MHOA, told Media4Growth: “Our aim is to have a uniform policy that is a win-win for both media owners and the corporation and adhered to by the entire media owning fraternity.”
MHOA has a been strong votary of DOOH formats. “We are hoping to get the provision for digital formats to be installed. The corporation holds the view that visually attractive formats in the outdoor can cause accidents. However, there are no studies as yet prove that view. We suggested that a few units may be put up to begin with at places like Chowpatty and Marine Drive and in due course the formats may be introduced in other places depending on the outcomes.”