Leading OOH firm Milestone Brandcom has won the OOH mandate from cellular major Bharti Airtel in a multi-agency bid. The media duties for Bharti Airtel including OOH was earlier handled by Madison Media.

Nabendu Bhattacharrya, CEO & MD, Milestone Brandcom, confirmed the development and expressed his deep satisfaction at winning what is viewed as the largest account in the OOH domain.

Industry sources indicate that the OOH account is estimated at Rs 50-60 crore. The mandate is for a period of three years.