Midas Infratech bags exclusive outdoor ad rights in Haridwar

The firm will be putting up different media formats like unipoles, hoardings, gantries and cantilevers suitable for national and local advertisers.

Midas Infratech Pvt Ltd has acquired exclusive outdoor advertising rights in Haridwar city. The media owning firm will be designing, installing and maintaining the media formats deployed across Haridwar as per the guidelines laid down by the local nagar nigam. The contract has been awarded for a period of two years.

Midas Infratech will be putting up different media formats like unipoles, hoardings, gantries and cantilevers suitable for national and local advertisers. The media is expected to be ready in a month’s time.

Haridwar is emerging as a key hub of the State Industrial Development Corporation of Uttarakhand (SIDCUL). The city also receives lakhs of tourists every month -- national and international. Midas Infratech holds media ownership across Aligarh, Jhansi, Lucknow and Ghaziabad.