Media owning firms in UP need to push up rates: Day Night Media

By: Rajiv Raghunath

Last updated : December 05, 2017 7:01 pm



Sheikh Faizan, Marketing Head, Day Night Media says that media owning firms in the UP markets are now cognizant of the urgent need to consolidate the rates offered to their direct clientele as well as to national OOH agencies


OOH media owning firms in the UP markets have been battling with a margin squeeze owing to falling rates for media. While this is the result of a fairly fragmented OOH industry structure in the region, OOH firms like Kanpur-based Day Night Media Pvt Ltd are preparing to shore up the rates to buoy their business prospects in the financial year ahead.

Faizan asserted that the media owning firms in the state need to take concerted actions to deal with the issue of falling rates. "If we are united for this cause, the rates will go up,” he said.

Day Night Media Pvt Ltd Kanpur Sheikh Faizan

First Published : March 09, 2015 12:00 am