By: Rajiv Raghunath
Last updated : December 05, 2017 7:01 pm
Sheikh Faizan, Marketing Head, Day Night Media says that media owning firms in the UP markets are now cognizant of the urgent need to consolidate the rates offered to their direct clientele as well as to national OOH agencies
Faizan asserted that the media owning firms in the state need to take concerted actions to deal with the issue of falling rates. "If we are united for this cause, the rates will go up,†he said.