By: M4G Bureau
Last updated : April 29, 2019 9:20 am
To get closer to its core TG, the brand is bringing in attractions like larger-than-life sized figurines of favourite Avengers such as the Incredible Hulk, Ironman, Thor, Spiderman, Captain America and Thanos
The campaign is being widely promoted on TV, Print, In-cinema, Mall branding, OOH, Radio and Digital.
Jiten Mahendra, VP Marketing, Max said, “Kids Festival is an eight year old property for us and has resulted in high engagement and sales for us over the past few years. This year we are very proud to be associated with “Marvel Avengers- Endgame”, the most awaited movie of the year and this association has strengthened from the product (apparels, merchandise and accessories) connect to promotion. This is one of the strongest associations with Disney we have done by far till date. Kids are an important segment focus for us.”
“As always, this year too, Max Kids Fest will be hosting its MLI (Max Little Icon) in its stores across 55 markets. Every year we engage with more than 3 lakh kids across India during this season, this year we are looking to take it to the next level. There are also other goodies like the special Avengers Endgame School Kit to be won on purchases”, Jiten added.
The brand is also offering special screenings of the Avengers Endgame movie across multiplex screens nationwide to their loyal consumers.