MARS Petcare India appoints Pitchfork Partners as strategic communication consultant

Pitchfork Partners has been appointed to build corporate reputation and engage with relevant stakeholders

MARS Petcare, part of Mars, Incorporated, has announced the appointment of Mumbai-based Pitchfork Partners Strategic Consulting as its strategic communication consultant for India. As part of its growth strategy in India, the pet care company will work closely with Pitchfork Partners to build corporate reputation and engage with relevant stakeholders.

MARS Petcare is one of the world’s leading pet food company serving over 400 million pets across the world through nutrition, health and veterinary services. 

Ganesh Ramani, General Manager, MARS Petcare said, “Pitchfork Partners shares our beliefs and values around pet and animal welfare, bringing extensive stakeholder relationships and communication expertise to our business. We are happy to have them on board with Mars Petcare.” 

With dog food brands such as Pedigree, Chappi and Iams and cat food brands such as Whiskas and Sheba, MARS Petcareaims to create a better world for pets by advancing science, innovation and care.

Jaideep Shergill, Co-founder, Pitchfork Partners, said, “We are excited to partner with MARS Petcare. Pet nutrition and needs is a category that requires more knowledge dissemination. MARS Petcare is committed to make a better world for pets, and we are committed to helping the company achieve its business goals through strategic and insights-driven communication.”