Mahakosh targets tier II, tier III cities

Last updated : December 05, 2017 6:53 pm

Mahakosh cooking oil brand has chosen the OOH medium to reach its TG and promote the new offer which includes a'free - lunch box and oil dispenser'.

The new campaign at sites near key market areas and junctions to grab maximum eyeballs used various formats like billboards, bus shelters, pole kiosks and police booth to educate their customers on the promotional offer.

Outdoor agency Kinetic played a vital role in spreading the offer in tier II and tier III cities like Indore, Bhopal Raipur, Bilaspur and at fifty other towns. The campaign started from September and will continue for three months.

"Time and again we have proved our campaign planning efficiencies across geographies, in India. Kinetic as trusted partners, has planned and executed a highly visible OOH campaign for 'Mahakosh Offer' in MP & CG. As a consequence of engaging our skills, the brand now enjoys a dominant status and enhanced TOM recall in the specific market clusters in these two states," said Amit Sarkar, COO Kinetic Worldwide India.

Mahakosh Kinetic Worldwide Amit Sarkar

First Published : November 14, 2013 12:00 am