By: Bhawana Anand
Last updated : April 12, 2018 10:39 am
Earlier, the Nagar Nigam was swooping down on the media firms that did not pay up the advertisement tax in part or full, but after the GST subsumed the advertisement tax, the local urban body seemingly did not have a strong incentive to promote outdoor media in the city
Jamal Khan, President of Lucknow Outdoor Advertising Association told Media4Growth: “We are discussing with the Nagar Nigam for obtaining permits to run the business and we have agreed in principle on paying any alternative taxes to the authority.” The industry fears that if the urban body does not find an alternative revenue source from the industry, they might just root out the outdoor media business itself.
This was reiterated by another media owner who said that the authority should at least renew the existing contracts.