LIC opens OOH advertising bid

The brand ropes in five OOH agencies to handle their Outdoor duties state-wise .

Life Insurance Corporation of India has announced the names of OOH specialist agencies which will be handling their OOH media duties. The allotment has been done on Expression of Interest basis.  With an aim to concentrate on each state strategically, the tender has been allotted to various agencies for 13 states. The tender is divided into 5 agencies namely Kinetic Advertising, DDB MudraMax, Crayons Advertising, Clear Channel Mumbai and MOMS Outdoor Media Solutions.

The allotted agencies will be entitled to conceptualize, design and deliver various products and service campaigns through wall paintings and hoardings. They will also have to identify outdoor sites that have good reach and negotiate with site owners for best possible rates for LIC.

For OOH, the empanelment has been approved on state-wise basis for the following 13 states.