By: Bhawana Anand
Last updated : April 09, 2019 10:05 am
The campaign for Kerala’s Left Democratic Front (LDF), handled by Maitri Advertising Works, has been executed on cotton fabric
The media owning firm has supplied the material from different states to meet the huge requirement. “We have allocated the material from different places such as Surat, Baroda and Coimbatore.”
The cotton fabric has definitely added up to the cost, which led to a reduction in the scale of the campaign. “To manage the budgets within green parameters, we had to sacrifice on the reach of the campaign, which worked positively as it led to reduce in wastage,” adds Raju.
While there were some operational challenges in the usage of the fabric, Raju says it was in line with the objective of the party and adds that they worked hard on ensuring success. He, however, refused to share the scale of the campaign, in terms of numbers.