Kumbh Mela 2019 media rates raised

The Mela authorities have hiked media rates by almost 200-300%, along with providing better branding opportunities

To leverage advertising opportunities in the Kumbh Mela 2019, the Prayagraj Mela Pradhikaran has increased branding rates by almost 200-300%, a move that is expected to raise brands’ OOH budgets this year, according to Sanjay Kaul, Founder & CEO, Impact Communications.

The rural marketing agency has entered into a strategic association with the Kumbh Administration and its various departments for building facilities like traffic & information booths, water kiosks, hygiene centers, Wi-Fi Zones, changing rooms etc. for the benefit of the thousands of visitors expected during the event and in the process enable brand visibility for its clients.

Kaul feels that that the rate hike will not affect brand advertisements at the holy congregation because of the huge potential to tap TG with relevant communication and engagement.

“The cost would be compensated by new-age branding opportunities available this year at the Kumbh,” says Kaul. This includes branding at mobile charging stations and LED screens, which would enhance the brand experiences too. So as Kaul says, in spite of cost involved, brands are keen on executing the advertising activities in the pipeline for the Kumbh.