Kinetic India bags big OOH mandate from Star TV Group

Kinetic India has been appointed as the OOH agency for Star Plus, the whole Star Sports bouquet, and the corporate business of Star Group.

Kinetic India has won the OOH mandate from the Star TV Group in a hard-fought multi-agency pitch. Suresh Balakrishna, CEO, India, South Asia and the Middle East, Kinetic Worldwide informs that Kinetic India has been appointed as the OOH agency for Star Plus, the whole Star Sports bouquet, and the corporate business of Star Group.

“This is a major win for Kinetic as it gives us invaluable experience in the entertainment and media business, says Balakrishna, while adding, “We believe we won it on the back of our logical, strategic approach, creative output and most importantly, strong compliant, transparent processes.”