By: M4G Bureau
Last updated : May 28, 2020 9:46 am
The platform aims to provide data-driven solutions to optimize efficacy for OOH campaigns
The media owners and resellers can create plans and generate auto formatted ppt, pdf, excel proposals basis selection filters, receive alerts from media buyers, download installation & monitoring reports on the go, all through their secured login credentials. The platform also intends to add intelligence to the media plans in terms of points of interest (POIs) linked with a sharp target group profiling together with traffic heat maps.
As per Bibhu Swain, Founder & CEO - JustOutdoor “Digitization of OOH media has been long overdue for the Indian OOH market. However, due to impact of COVID-19, it has become imperative for OOH businesses like any other, to reorganize & transform itself into a new direction. There is no better time than the current period now, for OOH media owners to integrate their media assets into our 24x7 LIVE Web Application and Mobile App to become future ready”.
Furthermore, the platform aims to provide data-driven solutions to optimize efficacy for OOH campaigns that cover media inventory management, planning, monitoring and evaluation.