By: M4G Bureau
Last updated : August 05, 2019 12:24 pm
The brand plans to create an unmissable impression with giant OOH sites
The brand is also known for India’s largest outdoor media installation at Mumbai-Pune Expressway for the promotion of its iconic Compass.
The TVC showcases the core ingredients that makes the Trail Rated Trailhawk stand tall with its prowess as a capable off-roader as well as its character to be effortless in urban driving conditions.
Rahul Pansare, CMO and Head of PR, FCA India, said: “The Trailhawk has the soul of the fiercest bird of prey, the hawk, and it is a befitting metaphor for how this SUV moves. Putting these two parts together, we came up with a stunning montage of two majestic entities matching each other and taking down everything coming in their way.”
The Trailhawk beckons customers who would love to own a hard core Jeep, arguably as authentic as one can imagine it to be, live the Jeep Life, full of adventure and enthusiasm, hence be a part of the illustrious Jeep legacy.
Rajdeepak Das, MD – India and Chief Creative Officer – South Asia, Leo Burnett, added: “The Jeep Compass Trailhawk campaign is a sleek and sharp campaign designed to bring out the SUV’s superior off-roading prowess. Earning the badge of “trail-rated” is no small feat and the campaign couldn’t be anything less than stunning. Keeping this in mind the film champions the SUV’s capabilities set in the most stunning and challenging locations with a haunting soundtrack to capture the imagination of the audience.”
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