By: M4G Bureau
Last updated : September 03, 2018 11:10 am
BBMP has reportedly been approached with bio-degradable fabric for advertising
According to a Bangalore Mirror report, BBMP has been approached by certain industry quarters with an alternative fabric for advertising which is apparently a polyester-like textile. On this, the BBMP Commissioner N Manjunatha Prasad has been quoted saying that the fabric is “not harmful to the environment and it is bio-degradable”. However, he has also stated, as quoted in the Mirror article, that such material will be permitted for use only on media of projects developed under the PPP model, such as, skywalks, bqs, public toilets, etc.
The moot question is, whether the alternative fabric for advertising is viable for the industry. Meanwhile, there is a representation being made to the concerned authorities in Karnataka that flex by itself is not a risk to the environment as it does not contain any plastics of any significant proportion and that the used flexes are being recycling for a variety other uses.