Indira IVF ropes in Madison Media as its Media AOR

The agency will handle Traditional Media Planning, Buying & Strategy

Indira IVF has entrusted  Madison Media agency as its Media AOR. This comes close on the heels of Madison Media winning the digital account for the company. Apart from digital duties, the agency will now handle Traditional Media Planning, Buying & Strategy. The account will be handled by Madison Media Sigma, based in Mumbai.

Armed with state-of-the-art infrastructure, Indira IVF helps countless couples navigate the often complicated journey of infertility and ultimately realize their dream of parenthood. As a responsible leader, Indira IVF constantly strives to dispel the stigma, taboo, myths and misinformation about infertility. Since its inception, Indira IVF has worked relentlessly to provide affordable and creditable infertility treatment to the low- and middle-income segment. Started in Udaipur, Rajasthan by Dr. Ajay Murdia, Indira IVF now has over 92 centres across India.

Nitiz Murdia, Director-Indira IVF, commenting on the association said, “Indira IVF is on a positive growth trajectory and our mission is to increase our geographical visibility & footprint so that every Indian couple's dream of parenthood can be realized. We are excited to partner with Madison Media on our journey to make Indira IVF the foremost organization in the country”.

Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH, says “A few days ago, we won the digital mandate for Indira IVF and now, Madison has been trusted with media duties. We look forward to this association with India IVF.”

Vanita Keswani, CEO, Madison Media Sigma comments, “Another great win in a short duration. We’re thrilled that Indira IVF has trusted us as their agency of record for Media.”