By: Swaminathan Balasubramanian
Last updated : July 28, 2018 11:47 am
S K Nirmal, Secretary General of Indian Roads Congress highlighted the measures to augment Indian’s roads experience through OOH during 1st day at OAC 2018
“In the last 46 years, various guidelines have been issues considering aspects such as location, size, illumination, types of ads not permitted, licensing procedure and fees to be collected. These guidelines have been designed keeping in mind the motorist safety”, he shared.
He touched upon numerous other aspects ranged around the location of the roadside advertisement, the spacing between consecutive hoardings, illuminated advertisements, derogatory advertisements prohibited for public display, recommended sizes and conditions for granting permission for installing hoardings. He concluded his session on a positive note that the government is ready to listen to the concerns of the industry.