ideacafe appoints seasoned OOH professional Raza Syed as Sr. VP

In his illustrious career, Raza has worked on award-winning campaigns for diverse brands like One Plus, Dyson, L’Oréal, Ikea, Cred, South African Tourism, Colgate, Etihad, IDBI Bank, World Gold Council, Renault Datsun, Swiggy, JK Tyres, and others.

ideacafe has announced the appointment of Raza Syed as Senior Vice President. With more than two decades of experience, Raza is a seasoned OOH media professional. Having local, domestic, and international experience in the OOH domain, he has worked on award-winning campaigns for diverse brands like One Plus, Dyson, L’Oréal, Ikea, Cred, South African Tourism, Colgate, Etihad, IDBI Bank, World Gold Council, Renault Datsun, Swiggy, JK Tyres, and others during his professional assignments at IPG’s Rapport Worldwide, DDB Mudra, Emirates Neon & Serve & Volley. Raza’s last assignment was as Regional Director with Rapport Worldwide.

This appointment comes on the back of ideacafe reinforcing its efforts to bring on board OOH industry stalwarts, thereby building a team of diverse talent that reflects, relates, and resonates with the evolved integrated communication ecosystem. 

On his new role, Raza said he is “blooming with pride to partner ideacafe, being the new age agency, which redefines brewing of ideas that are media agnostic. My contribution will be like a catalyst to mould Ideacafe as the ‘Michelin Star’ outshining other conventional agencies.

Nabendu Bhattacharyya, Founder, ideacafe commented: “Raza is a rare breed of talent. His knowledge of the medium combined with his understanding of the finer nuances of the business aligns well with our vision and purpose to create a strong and vibrant team of exceptional professionals. Raza has a proven track record that positions him uniquely to be an important part of our integrated communication journey.”