By: Bhawana Anand
Last updated : July 25, 2018 10:25 am
The campaign underlines TVS Tyres’ assurance of Lifetime Warranty to customers
The campaign builds upon ‘durability’ factor, highlighting the rigorous testing of the tyre. The ‘#Heavytested’ films show how tyres are tested to ensure highest quality standard. Commenting on the new campaign launch P. Vijayaraghavan, Director, TVS Srichakra Ltd, said, “Our communication this time has taken a fresh approach wherein we are highlighting our products’ high quality standards. Through the advertising campaign, we want to take our customer connect to the next level and appeal to a wider audience.”