Havas Media has won the media mandate of Arpita Agro Products (P) Ltd. This includes both traditional and digital duties for the brand including OOH medium. The account will be handled from the Kolkata office.

Arpita Agro Products (P) Ltd is a manufacturer and supplier of herbal neem products which include popular brands such as Nimyle, Nimwash, Nimit, Nimglo Skincare, Nimglo Glycerine and Nimgreen. Viable alternative products form the cornerstone of Arpita Agro Products, which was conceived with the vision of providing herbal and organic alternatives to the chemical products available in the market that are toxic and harmful for consumers.

Speaking on the appointment, Arpita Majumdar, Head of Marketing, Arpita Agro Products Pvt. Ltd. said, "We are very passionate about the company we have built and our innovative natural product range. This is the same passion we found in Havas Media. We are looking to scale the brand further - Havas Media has the experience, understands the category and has shown us the strategic approach across media from our brand perspective. We see them as a long term partner.”

Commenting on the win Anita Nayyar, CEO, Havas Media Group India and South Asia said, "It is a good win and the'natural' focus of the products is important to customers today. We look forward to building another meaningful Brand. It further consolidates our Kolkata operations.”

"We are glad to have yet another client entrust us with their integrated media mandate. Digital is an essential offering of Havas Media's services. We look forward to a solid partnership with Arpita Agro and the team,” said Mohit Joshi, Managing Director, Havas Media India.