By: M4G Bureau
Last updated : June 16, 2020 2:16 pm
With 29 years of experience, Sen joins Havas Indonesia from Samsung India where led the Media Management function from 2014
A media and marketing professional with 29 years of experience across leading and challenger brands across verticals, Sen joins Havas Indonesia from Samsung India where led the Media Management function from 2014. While at Samsung, Satyajit is credited with consistently improving performance and effectiveness of ad spend in turbulent market conditions. Prior to Samsung, Sen was the CEO of ZenithOptimedia Group India where he successfully grew the business, consolidated key accounts and built the performance marketing team from scratch.
“This is an interesting opportunity in changing and challenging times. Havas has been a pioneer in integration with its Village model of organisational structure and this multi-dimensional approach to marketing and advertising is exactly what clients are looking for. I am extremely excited to be a part of Havas Group’s futuristic agency model and looking forward to working with the team to start a new chapter for Havas Media in Indonesia,” said Sen.
Sen’s appointment is effective immediately and he is based out of Jakarta