By: M4G Bureau
Last updated : March 13, 2020 2:19 pm
The agency will develop a robust strategy for our brand and add impetus to all our marketing initiatives
ACC has consistently set benchmarks in cement and concrete technology and has earned the country's trust and goodwill through its valued product portfolio, ethical business practices and governance and focus on sustainability.
Ashish Prasad, CMO and Head New Products & Services, ACC Limited said, “We are happy to have Havas Media as a partner in our journey to live by our pioneering and innovation spirit. We are confident that with the very dynamic and fast-changing media scenario, Havas Media with their global experience & expertise will be able to develop a robust strategy for our brand and add impetus to all our marketing initiatives”
Mohit Joshi, Managing Director, Havas Media Group, India said, “We are excited to be appointed as a brand partner for a legacy brand like ACC Cement. At play will be Havas Media Group's integrated media skills centered on digital and our 'Meaningful Brands' framework which will together map the brand chart for ACC Cement. We look forward to carving a meaningful brand strategy and taking the brand to greater heights”