By: M4G Bureau
Last updated : May 23, 2018 12:15 pm
The agency will be responsible for building up the brand’s growth plans through multimedia campaigns including OOH
As part of the mandate, Happy mcgarrybowen will fuel the brand's aggressive growth plans through multi-dimensional communication campaigns acrossoutdoor, digital and social media platforms.
Commenting on the appointment, Sumit Bedi, Vice President, Marketing, IndiaMART said, “We were looking for a digital-first agency to drive our integrated marketing communication plan. Apart from our SME clients, this year we are also focussing on ‘Brand Solutions’ and
PM Praveen Das, MD - Happy mcgarrybowen, summed up the new business win by saying, “For Happy mcgarrybowen’s new arm specialising in B2B, IndiaMART is a typical business that we want to take to the next level using a mix of digital and other communication formats that is calibrated to create a more favourable response. We are very happy to partner with IndiaMART to help accelerate their growth and leapfrog ahead with unconventional ideas using technology.”