Green digital printing solutions to be discussed at Delhi NCR Talks OOH Conference

Bhagwath Prasad, Director, Printech Digital Imaging and Naresh Kumar Dasari, Founder & Managing Director, Macro Media Digital Imaging will be making a joint presentation on how green digital printing solutions can be ushered in for OOH advertising

As Government and civic bodies increasingly call for curbs on flex printing for outdoor advertising, OOH industry is time to time looking for green digital printing options. The moot point is, is there a large enough green printing capacity in India to meet the demand, should the demand for green digital printing increase at a rapid rate, triggered by policy mandates. Also, in the absence standardised outdoor formats in Indian markets, how digital printers can deliver green printing solutions to the industry. Moreover, there is a perception that going green has a cost attached.

Bhagwath Prasad, Director, Printech Digital Imaging and Naresh Kumar Dasari, Founder & Managing Director, Macro Media Digital Imaging will be making a joint presentation on how green printing solutions can be ushered in for OOH advertising at the Delhi NCR Talks OOH Conference that will be held at Le Meridien hotel in Gurugram on November 17, 2017.

The presentation will also cover questions like are there ways to make green printing more economical for OOH advertising, what steps would the large format printing industry take to promote green OOH solutions, among others.