By: N Jayalakshmi
Last updated : November 30, 2021 10:12 am
Siwan in Bihar and Azamgarh in UP are both important stations in their respective regions with over 120 trains passing through them and the media includes a mix of unipoles, gantries, lollypops, kiosks, signage, hoardings and billboards.
Patna-based OOH company Sri Garima Publicity has won sole ad rights at two railway stations, Siwan in Bihar and Azamgarh in UP.
Ashish Tandon, Manager - Planning and Operations, Sri Garima Publicity, says this is the first time an agency has won ad rights for both UP and Bihar stations. The company is also actively looking at other railway stations, for, as Ashish says, post Covid, traffic in railways has started picking up. He also feels that the railway media is better organised and more systematic . “Also we have no competition in this space,” Ashish adds.
Speaking about the stations Siwan and Azamgarh, Ashish informs that both these stations are important in their respective regions with Siwan having about 127 trains passing through it and being the main line connecting Bihar and UP. Azamgarh is also an important station in the Purvanchal region of UP and an important constituency politically too.
While the company is still developing the media in these stations, Ashish informs that a few brands in the insurance, banking and innerwear segments have already begun to show interest in the branding space. He further adds that the company is moving away from conventional fabrication and is looking at new and innovative concepts for the billboards, something similar to airport media.