By: Bhawana Anand
Last updated : November 23, 2018 10:38 am
The rights are for putting up media on some 80 piers
Commenting on this acquisition, Aninda Banerjee, MD, Enkon Pvt Ltd shared, “It is a significant achievement as the Kolkata Metro is the oldest metro in the country. With on-ground expansion, the civil structure media has been created for the first time, providing a new strategic sites for the brands to advertise.”
Aninda believes this format will give strong competition to the roadside media. The firm is looking out for top-rung fabrication options, from within the country or the overseas.