By: Bhawana Anand
Last updated : May 24, 2019 10:08 am
The Metro media rights contract marks the company’s foray into markets outside the capital
Commenting on the new project, Gupta said, “This is our very first venture outside the capital and we are quite keen on expanding our media portfolio. We would definitely like to expand our metro network in different cities depending upon the viability.”
eg. communications is the pioneer in metro train wrapping having started with four DMRC trains.. Today the number has swelled to more than 231 trains across routes. In a recent development eg. communications bagged an exclusive contract for DMRC train wraps for 10 years which includes lines 2,3 & 4, (2014-2024), lines 5 & 6 (2016-2026) and Line 8 (2018-2027).
eg. communications also entered Metro Station advertising on Line 2 (Rajiv Chowk to Samaypur Badli) in 2018.