DMRC invites bid for exclusive advertising rights on Line 1

Along with static media, the tender allows digital panel installations as well as innovative advertising opportunities of Metro trains

Delhi Metro Rail Corporation (DMRC) has rolled out a tender to invite bid to allot exclusive advertising rights on Line 1 i.e. Red line which runs from Dilshad Garden to Rithala. The two-packet bidding process will be conducted to allot the rights to the highest suitable bidder. The selected bidder shall have exclusive rights to design, procure/manufacture, install, manage, operate, maintain, market and sell advertising opportunities at Selected Delhi Metro Trains on line 1 of DMRC Network. The tender also allows the opportunity to install muted digital panels to play content on 30:70 time slot sharing basis between DMRC and Licensee. The tender also includes prospects for innovative advertising opportunities of Metro trains, including experiential marketing, advertisements by visual aids and smart posters.

The tender will be allotted for the duration of nine years. The document, to be submitted by June 18, can be obtained from the DMRC website, whereas the tender will be opened on the following day. The pre-bid meeting has been scheduled for May 28.