By: M4G Bureau
Last updated : September 23, 2019 11:38 am
The account has been awarded to the agency for presenting the right combination of business and consumer understanding and competencies
Speaking on the win, Amit Wadhwa, President, Dentsu Impact said, “Fashion is an intrinsic part of our daily life and is ever changing. India has emerged as one of the world's fastest-growing fashion markets over the past few years. Partnering with V-Mart, which has a strong presence in tier 2, 3 & 4 markets with over 230 stores across 178 cities, will give us an opportunity to reach out to the aspiring middle class. It is going to be an exciting partnership for us, and we are looking forward to create some great work together.”
Talking about the partnership, Lalit Agarwal, CMD, V-Mart Retail said, “A key part of the appointment was finding a partner that understands our brand strategy, values and business goals. We are excited to have found the right combination of business and consumer understanding and competencies in Dentsu Impact and delighted to appoint them as our creative agency partner.”
Soumitra Karnik, Chief Creative Officer, Dentsu Impact further added, “V Mart is a huge retail brand in the emerging markets. When they presented their purpose of making fashion accessible to this segment and expressed their commitment to uplift the overall fashion standard, it got us excited. They are a fantastic team to work with and we see a huge potential in the work we create with them.”
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