By: M4G Bureau
Last updated : April 11, 2019 9:44 am
DAN brings data and programmatic functions under one roof; will be led by Gautam
Speaking on the occasion, Shams said, “We have an amazing data practice as well as a programmatic product. And both are doing exceedingly well. However, we think that by getting the two together we could really create an industry-leading product, which is head-and-shoulders above anyone else in the market. Gautam has been a great contributor to the success of Dentsu Aegis Network in India and under his leadership,
Commenting on his appointment, Mehra said, “The Data practice at DAN is already renowned, globally. It has developed some fantastic proprietary tools such as DAN Explore and DAN Data Labs that are already being used across more than 25 markets. We have also been the Agency Group to be pioneers in establishing Programmatic OOH and Programmatic Radio. With client needs evolving for quicker turnarounds and data-driven marketing at scale, DAN Programmatic will combine data and technology along with the Data Sciences Division and AMNET, to deliver innovation and value to our clients across the region.”