DDB Mudra North revealed that it has won the creative mandate for Pan Bahar, India's famous pan masala brand. On the eve of this partnership, Akhil Jain, CEO, Pan Bahar, said, "We look forward to a fruitful, enduring legacy between Pan Bahar and DDB Mudra North. Our brand has been around for fifty years and we are excited to see what DDB Mudra North, a giant among advertising agencies, has in store for us.” The brand has a strong foothold among the consumers, with products like Pan Bahar, Pan Bahar Crystal, Bahar, Begum, Dilruba, Wah and Natkhat.