By: M4G Bureau
Last updated : June 26, 2019 9:49 am
Total 5 trains have been taken on long-term basis for exclusive branding
As stated by the Dalmia Bharat Cement statement, these trains are taken for long durations for material transportation and will thus be used for total branding purposes.
These freight trains will be traveling across the entire country, serving the purpose of a moving billboard. As per reports, the contract for the first phase has been awarded to M/s Dalmia Bharat Cement Ltd for a total value of Rs 1.5 crore per annum for 300 BOXN wagons.