By: M4G Bureau
Last updated : May 29, 2018 10:45 am
This account, led by Kumar Manish, Executive Vice President, dentsu X India, will be handled from the agency’s Delhi office
Commenting on the win, Divya Karani, chief executive officer – dentsu X said, "Winning this business is a validation of our O2O2O (Online2offline2online) strategy with data as the fulcrum. We believe in the power of experience over exposure. So, we design experiences to work with, rather than against human nature by combining the understanding of people, data and creative distribution. Creating experiences, we are looking forward to designing the right communication framework to enable Coolwinks.com meet consumers’ expectations. We are both happy and excited to partner Coolwinks.com on this journey.”
This account will be led by Kumar Manish, Executive Vice President, dentsu X India and will be handled from the agency’s Delhi office.