By: Bhawana Anand
Last updated : October 08, 2018 5:13 pm
Mark Metro which holds the exclusive ad rights for Chennai Metro stations maintains that the PSD media format is now drawing the attention of national brands
“In underground stations, PSD is coming across as a leading format where we are providing a total of 1,000 sq. ft of display area per station including other formats such as pillars. This format becomes more viable for brands because each passenger spends close to 10 minutes inside the station where half of the time they gaze at the doors while waiting for the train arrival,” he added.
Currently, the branding is available on select PSDs considering the operational trains have only 4 rakes each. However, with the completion of phase 1 of the Metro network in the coming months, more rakes will be added to the train sets and with that PSD branding options will also increase.