Chams wins ad rights on 25 KSRTC inter-state buses

The OOH firm has won the advertising rights for full wrap of 25 inter-state Scania buses that ply on the routes to Tamil Nadu and Karnataka

Kerala-based Chams Branding Solutions has won the advertising rights for full wrap of 25 Kerala State Road Transport Corporation (KSRTC) inter-state Scania buses. The buses are plying on the routes to Tamil Nadu and Karnataka.

The OOH firm has won the rights for 2 years, and could extend the contract with a 10% escalation of the licensee fee. The company expects to draw both regional and national brands to this advertising format, given its exposure to consumers across a wide geographical area.